London based brand and digital designer helping startups build clear, scalable brand systems across product and marketing.
Over the past decade, I’ve worked across startups and scaleups including Unmind, Checkout.com, and Appear Here, shaping brand systems, digital experiences and creative strategy for tech products and global audiences.
My work sits at the intersection of brand, product and storytelling. Helping organisations clarify their positioning and build scalable design systems that support growth.
Alongside my work in tech, I co-founded TMPL, a venture-backed consumer brand where I led the end-to-end creative vision across brand identity, packaging and ecommerce. The company gained international press coverage, and I appeared on BBC Dragons’ Den while raising early investment.
I’ve served as a judge for the In-House Creative Awards and currently advise Good Tech Ventures, supporting early-stage founders building tech products for social impact.
Highly recommend him if you’re looking to take your brand visuals to another level
Adam has one of the most refined design sensibilities I’ve encountered – he elevates brand visuals in ways that are immediately felt. During my time as CMO at Appear Here, he was on my team, and every asset he produced made the brand stand out. He’s also highly entrepreneurial – he built his own brand from scratch and doesn’t wait for a brief; he creates his own.
The kind of collaborator you want on your team
Adam quickly became one of my favourite people to work with. He's thoughtful, low-ego, and genuinely cares about getting to the best outcome rather than being attached to his own ideas. He brought a huge amount of clarity and craft to the project and made the whole process feel easy.
Before working with Adam, we had a strong product but the brand didn't fully reflect the quality of what we'd built. He took a complex proposition and turned it into something clear, coherent, and genuinely compelling. The result wasn't just a better visual identity—it gave us a much stronger foundation for how we talk about the business."
