Unmind had grown rapidly across product and marketing, but the brand lacked consistency across touchpoints. The challenge was to unify the experience without losing clarity or trust in a sensitive category. I led the evolution of the brand into a flexible system that could scale across product, web, and campaigns. The focus was on creating alignment, visually and strategically, across teams and channels.

The result was a more coherent, scalable brand ecosystem, improving consistency across touchpoints and enabling teams to move faster with greater confidence.