London based brand and creative lead helping high-growth companies turn design into their competitive advantage.
Over the past decade, I’ve worked across startups and scaleups including Unmind, Checkout.com, and Appear Here, shaping brand systems, digital experiences and creative strategy for tech products and global audiences.
My work sits at the intersection of brand, product and storytelling. Helping organisations clarify their positioning and build scalable design systems that support growth.
Alongside my work in tech, I co-founded TMPL, a venture-backed consumer brand where I led the end-to-end creative vision across brand identity, packaging and ecommerce. The company gained international press coverage, and I appeared on BBC Dragons’ Den while raising early investment.
I’ve served as a judge for the In-House Creative Awards and currently advise Good Tech Ventures, supporting early-stage founders building tech products for social impact.
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