Treasure tress
Agency
Everyday Act
2021
Role
Design Lead
Webflow site design & art direction for a pioneering trend report by Europe's leading natural haircare discovery box.
View Site
treasuretress.co.ukWork
Website Design
UX/UI Design
Prototyping
Art Direction
Graphic Design
Motion
Introduction
TreasureTress is the UK and Europe's leading natural hair product discovery box, boasting a 45,000-strong engaged community of women. In an effort to drive change in the wider beauty industry and highlight a huge untapped opportunity in the Black British and European haircare market, they approached me to design their groundbreaking trend report that would help solidify Treasure Tress as a leading authority on this growing market.
My goal for the design was to craft a shareable digital magazine-style experience, unlike a typical trend report format. The art direction champions the Treasure Tress community with captivating close-up photography by Andre Humphrey-Modeste, archive event images, user-generated content, and witty memes, all highlighting the cultural perspective of black women's experiences.
The design incorporates rich interactions and purposeful animations, to create moments of delight that enhance the user experience.
I collaborated with both front-end and back-end developers to create interactive infographics and graphs. These elements enhanced the user experience by allowing visitors to explore dynamic data on their own terms, providing a more insightful and interactive exploration of the trend report.
Credits
Agency Everyday Act
Design Lead Adam Hutchinson
Illustration Yu Jung Lee
Photography Andre Modeste-Humphrey
